PXGEN
PROJECT OVERVIEW
PXGEN — Built a high-converting landing page and SaaS dashboard for PXGEN — a next-gen creative platform.
Built a high-converting landing page and SaaS dashboard for PXGEN — a next-gen creative platform.
PROBLEM
The challenge behind PXGEN
PXGEN needed a high-converting marketing site and internal dashboard that reflected the premium, next-gen positioning of the brand.
SOLUTION
How we solved it for PXGEN
We delivered a bold landing page with scroll animations and a clean, scalable dashboard with real-time data components.
PROCESS
The design process behind PXGEN
01
Discovery & research
- User journey review
- Pain point mapping
- Checkout drop-off analysis
02
Structure & user flow
- Core flow planning
- Navigation structure
- Wireframing key screens
03
UX & UI design
- Product page design
- Checkout experience
- Visual hierarchy
04
Refinement & delivery
- Component consistency
- Final mockups
- Handoff-ready screens
RESEARCH
UX Research & Design Artifacts
SERVICES
Designing a better experience for PXGEN
The project was redesigned to make the experience feel quicker, clearer, and easier to complete. The focus was on reducing hesitation across the journey.
By simplifying key steps, improving hierarchy, and surfacing important details earlier, the experience became more predictable and less frustrating for everyday use.
RESULTS & OUTCOMES
Results & Outcomes
The redesign improved how users move through the product experience. By making choices clearer, surfacing useful information earlier, and reducing friction, the product became easier to use from start to finish.
+28%
Conversion lift
−18%
Bounce rate drop
3 weeks
Delivery time