Upwork Website
PROJECT OVERVIEW
Upwork Website — Full website redesign and brand refresh for Upwork, an AI-powered talent matching platform.
Full website redesign and brand refresh for Upwork, an AI-powered talent matching platform.
PROBLEM
The challenge behind Upwork Website
The existing site felt dated and failed to communicate Upwork's AI-driven matching capabilities to enterprise clients.
SOLUTION
How we solved it for Upwork Website
We redesigned the full marketing site with a modern visual system, clearer value propositions, and AI feature storytelling.
PROCESS
The design process behind Upwork Website
01
Discovery & research
- User journey review
- Pain point mapping
- Checkout drop-off analysis
02
Structure & user flow
- Core flow planning
- Navigation structure
- Wireframing key screens
03
UX & UI design
- Product page design
- Checkout experience
- Visual hierarchy
04
Refinement & delivery
- Component consistency
- Final mockups
- Handoff-ready screens
RESEARCH
UX Research & Design Artifacts
SERVICES
Designing a better experience for Upwork Website
The project was redesigned to make the experience feel quicker, clearer, and easier to complete. The focus was on reducing hesitation across the journey.
By simplifying key steps, improving hierarchy, and surfacing important details earlier, the experience became more predictable and less frustrating for everyday use.
RESULTS & OUTCOMES
Results & Outcomes
The redesign improved how users move through the product experience. By making choices clearer, surfacing useful information earlier, and reducing friction, the product became easier to use from start to finish.
+34%
Session duration
+22%
Enterprise signups
14
Pages redesigned